This is because it is owned by Sony and this would be useful because they have a lot of cross media convergence and synergy. For example, it has gaming, music production/consumption, phones, T.Vs and more. This would help the film get more promotion as there could be, for example, a PS3 game and people who like gaming get the game and like it, might want to see the movie. So a wider range of audience would want to see it. It is also a very well know company and has distributed a lot a very good movies.
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